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BMW E3 – Large Sedans

BMW E3 – Large Sedans represents the period in which BMW returned to the upper luxury segment in the late 1960s and laid the foundation for its later flagship sedans. Introduced in 1968, the E3 generation brought large six-cylinder sedans into the BMW range, combining elegant design, a high level of comfort and the driver-focused character typical of the brand. While earlier BMW models had helped establish the marque’s sporty and technically ambitious image in the smaller and midsize classes, the E3 showed that the same approach could also be applied to a larger and more prestigious category of car.

The E3 models reflect very well how BMW began to create its own interpretation of the luxury sedan. These cars were not designed merely for comfortable travel, but also offered balanced handling, strong inline-six engines and clear technical confidence. Models such as the 2500 and 2800 became especially important for BMW, because they helped strengthen the brand’s position on the international market and shaped the idea of a large BMW sedan that differed from its rivals through a sportier stance and a more direct driving feel. In this way, the E3 generation can be regarded as a direct predecessor to the later 7 Series.

This page presents different BMW E3 models, showing clearly the role this important generation played in the development of the marque. Together, these cars represent the era in which BMW established itself convincingly in the higher luxury class and laid the groundwork for its future flagship sedans.

Click on the model image or name to open the gallery and description.

BMW 2500 (E3)

Background BMW 2500 (E3) marked the beginning of a new era in BMW history at the end of the 1960s. With the E3 model family, BMW returned to the large luxury saloon segment after an absence of several years, with the 2500 serving as the entry model of the new range. Introduced alongside the more …

BMW 2800 (E3)

Background BMW 2800 (E3) belonged to BMW’s new generation of large six-cylinder saloons, now commonly known as the New Six. BMW introduced the 2500 and 2800 in the autumn of 1968, with the 2800 entering production in 1969. It was the more powerful and better-equipped sister model to the BMW 2500 and marked BMW’s return, …